Export Final Project - Malaysian fashion retailer wishing to expand Term Paper - 1

Export Final Project - Malaysian fashion retailer wishing to expand its business into the African Market - Term Paper Example In this presentation, international, export fashion competitors to Africa have been analyzed. The top twenty economies in Africa, representing the African market, have been analyzed. The presentation also provides ways in which international, financial and business risks can be managed, and defines the relevant criteria for exporting fashion products to the African market, where the market opportunities/business opportunities are of interest and risks may be acceptable. International Competitors The major, international competitors in fashion product’ export to Africa includes Guangzhou City Clothing Business Company Limited, Qingdao Shuoyuan International Trade Company Limited and Shenzhen USD Pack Production Limited. Brogan Sakutu International LLC also competes in exporting fashion products to African Countries. Guangzhou City Clothing Business Company Limited and Shenzhen USD Pack Production Limited are located in Guangdong, China while Qingdao Shuoyuan International Trade Company Limited is located in Shandong, China. Brogan Sakutu International LLC is situated in Florida, United States. Turnover Qingdao Shuoyuan International Trade Company Limited has a turnover of US$ 50-100 Million while Guangzhou City Clothing Business Company Limited has a turnover of US$100 Million. ... Guangzhou City Clothing Business Company Limited’s primary markets are North, Central and South America, Middle East and Africa. (Guangzhou City Clothing Business Co. Limited). The main markets of Shenzhen USD Pack Production are Limited Northern Europe, Eastern Asia, Central America and Africa (Shenzhen USD Pack Production Limited). South East Asia, Europe, America and Africa are the primary markets of Brogan Sakutu International LLC (Brogan Sakuti International LLC). Product Range The product range for Qingdao Shuoyuan International Trade Company Limited includes used clothing, used clothes, used bags and used shoes while Guangzhou City Clothing Business Company Limited markets used shoes, used clothing and used clothes, among other commodities. Shenzhen USD Pack Production Limited deals with wooden boxes, jewelry bags and jute bags. Brogan Sakutu International LLC sells used clothes, used shoes, used purses, belts and toys. Strengths and Weaknesses These companies have vari ous strengths and weaknesses. For instance, Qingdao Shuoyuan International Trade Company Limited uses agents in exporting fashion products to Africa. It uses its no torn, no dirt slogan to offer the best quality to customers. It also sorts, packs and loads clothing promptly to ensure efficiency. In addition, the company helps buyers from Africa to find other goods like computers and bicycles. Shuoyuan International Trade Company Limited has a superior geographical advantage because it is located near Qingdao Port, facilitating import and export procedures. The company has cooperative relationships with the international business community. However, the

Market and Social Research Essay Example | Topics and Well Written Essays - 1500 words

Market and Social Research - Essay Example The Company has also revamped its advertising campaigns in other ways to contribute to enhanced productivity. The conversion to the M&S logo spelt the dawn of a new era in marketing for the company. The Marketing Director, Steve Sharp, initiated several innovative advertising campaigns, such as using Twiggy to sell chocolate pudding; a campaign which was so successful that it increased sales of the pudding by 3500%.(www.guardian.co.uk). Another successful campaign was M&S’s advertising campaign to sell white granny knickers. Additionally, many M&S stores have been completely refurnished as a part of the new look of the retail outlet; the internal walls have been stripped down and glass barriers have been out up, black floors, chrome cabinets and skilful lighting have further refined the atmosphere of the stores so that the customer experience is enhanced and sales have improved. Sales have risen from $16,896.2 million to $17,990.8 million in 2008, although the recent recession has meant a sharp drop in sales revenues to $12,876.3 million (http://proxy.library.upenn.edu:2112). The latest developments in the advertising campaign of the Company are a focus on ethics. This is part of a five year plan titled Plan A, budgeted at 200 million pounds and is based on ethical trading initiatives.(Sweeney, 2009). This campaign is intended to highlight eco and green issues and the Company takes pride in its adherence to ethical initiatives even during a time of recession. As a part of this integrity focus, M&S has become one of the first Companies to clearly spell out the exact source for its entire diary and other produce on its labels (Mendick, 2009). This is an era where outsourcing has been increasingly favoured by most Companies as a means to cope with the rising costs of employing British workers and where globalization has produced an intensely competitive atmosphere in which cost effectiveness is vital. Marks and Spencer is however,